The "Screaming Chicken Game" uses TikTok to top the game download leaderboards

• The "Screaming Chicken Game" has ridden its inherently viral gameplay to claim the title of the world's most downloaded game.

• It's another example of the power of TikTok marketing.

TikTok has quickly become the premier spot to market your consumer application. 

On TikTok, it's possible for a 19-year-old to earn $50k/mo from a porn-recovery app, a Zoomer who spends 4-8 hours per day on TikTok to scale a Spotify bedroom app to 10 million users in just two weeks, and a designer fresh out of college to earn $20k/mo from a life reset app. 

Well, it turns out that it’s also possible for a quirky indie game to become the most downloaded game in the world. 

That game is known as “Mini Games”, and as you can see, it is outperforming even giant incumbents like Subway Surfers and Roblox.

The game is better known as the “Screaming Chicken Game”, and it works exactly like it sounds. You control a chicken through an obstacle course by making chicken noises.

It’s a hilarious concept, and one that was basically guaranteed to go viral. 

If you read our report on TikTok marketing, you’ll recall that one of the keys to success is having a product that is inherently sharable. The idea is that if you have a naturally viral product, people will make more videos of that product, driving even more engagement to your product.

It’s a virtuous cycle that has rocketed apps like the Spotify bedroom designer Verse to the top of the app store. And the Screaming Chicken Game definitely fits the bill. Just look at the engagement it gets on TikTok:

The result is a silly chicken noise game now sits alone at the top of the game leaderboards.