In 2025, social media will focus on the real world. Have you heard of apps like Partiful or TImeleft? These "IRL" (in-real-life) social media apps are growing more and more in popularity.

Google named Partiful the "Best app of 2024". Timeleft is an app that allows you to have "dinner with strangers" every Wednesday night.

Why we care: These IRL social apps don't have a network effect, unlike Facebook & Instagram. This makes the segment open to bootstrapped competitors (like you..hint...hint).

If you're a millennial (or older) and haven't heard about these apps, don't worry. That's why we're here for :)