Reddit introduces a new tool to spot trends. Back in March 2024, Reddit introduced Reddit Pro, a free tool to "help your business show up on Reddit". This phrasing comes directly from their Pro landing page (below).

Yesterday, Reddit introduced Pro Trends, "a new tool that allows businesses to uncover what people are saying about virtually any topic on Reddit".

Why we care: This is what Reddit says: "Now, with Reddit Pro Trends, businesses now can track virtually any keyword or phrase – their brand name, product name, category, or even the latest viral trend – and see when, where, and how redditors are discussing it in real time."

So if you have a product and want to do organic marketing on Reddit, this is your chance to start.